“Custom” is one of those menswear buzzwords that seems to have changed meaning while we weren’t looking. It used to be that “custom” meant, well, custom— created to your specifications, for your life, for your body. From the spread of a shirt collar to the buttons at the wrists, “custom” meant you were the architect of your aesthetic. But somewhere along the way, it (like so many other entries in the Merriam-Webster) got muddled up— these days, if you’re lucky, you’ll be allowed to choose from one of three predetermined options for your “custom” garment.
Not so with Canali. The esteemed Italian artisan brand, known for its bespoke suits, has introduced us to a bold new world with their Su Misura (literally, “made-to-measure”) service— “bold” being the operative word. No longer content to simply deliver made-to-measure garments with exquisite craftsmanship and fit, Canali seeks to infuse some of the old meaning of “custom” back into “custom-made”, offering over 500 fabrics and a veritable rainbow of enticing hues to choose from. Their ionic Kei blazer—perfectly lightweight and deconstructed, designed for travel with an easy elegance—gets the technicolor treatment, allowing the customer (see what we did there) to truly show off his own style. It’s a far cry from the disappointing limitations of other so-called custom brands. With eye-catching options ranging from rich turmeric yellow to the deepest jade, there’s only one other word that truly does this service justice: Brilliant.
Find a location for Canali’s Su Misura service and embrace your artistic side with their locator, here.