Look, we get it: When we say "moonshine", the first thing that comes to mind is your crazy uncle (you know, the one who may or may not be missing some of his more important teeth). But this Moonshine Reserve is nothing like that. Picture instead, Jay-Gatsby-as-rumored-bootlegger vibes, the man himself out on his balcony, staring at the reflection of the moon as he sips some sweet Prohibition liquor. Now you're starting to get a sense of what this ultra-concentrated scent (purportedly "the highest legal concentration of essences") from Eastwest Bottlers is really about. From the first moment of the unboxing experience— a brushed copper tin gives way to a simple sack, only then exposing the leather-wrapped bottle, hand-stitched and marked simply MOONSHINE RESERVE—this cologne toes the line between rugged and refined. The scent itself, which incorporates elements from the expected (notes of aged leather and tobacco) to the less-common (Appalachian gin, cracked pepper, linen) balances outdoorsy elements with sophisticated ones. Make no mistake: This fragrance is masculine enough that it could probably tell you why your car won't start, but it's elevated enough that, hey, no worries, your driver will probably be bringing around the Dusenburg any minute now. And isn't that the best of both worlds? Get it here.