Menswear, accessories & cocktails for those who care enough to look. Welcome to RYE & RIVET.
SMELLING SO GOOD YOU TRICK YOURSELF
They say that scent is the strongest sense tied to memory, and for anyone who has ever switched laundry detergents and suddenly found their closet smelling unmistakably like a particular ex-girlfriend, it’s hard to argue. The things we remember consciously, by calling them up from our memories, are rarely matched by the extreme visceral evocation caused by scent. Case in point: Alfred Lane’s clever solid colognes, in three self-assured scents, may be so damn evocative that you’ll start remembering things that never even happened. Like that time you were a celebrated revolutionary (woodsy, sweet Vanguard), that time you were the most charismatic speaker the Academy had ever seen (warm, spicy Brio), or that time you were the most interesting man in the world (leathery, smokey Bravado). And since the colognes are made by hand in Chicago from only natural, wholesome ingredients, you’re sure to be in the mood to remember only the good things, not the bad. Which is more than we can say for that ex-girlfriend situation. Get it here.