Depending on its context, the word “folk” might conjure up images of intricate quilts crafted by long-suffering women, or cheesy songs sung around a campfire by less-than-stellar vocalists, or even questionable wooden knickknacks made by your distant cousin. Rest assured– none of that has anything to do with the brand Folk, makers of so-genius-you’ll-scratch-your-head garments and accessories. Case in point: their “It’s All Over” buttondown, which is an amalgamation of all things wonderful. Striking allover print? Check. Uncommonly exciting pocket feature? Check. Vintage shuttle-loom construction? Check. One thing’s for certain: the folks behind Folk must be folkin’ awesome. Get it here.