Menswear, accessories & cocktails for those who care enough to look. Welcome to RYE & RIVET.
Every time we think we’ve seen everything under the sun, we come across a brand that’s doing something so essentially right that we have to go back to square one and rethink everything we thought we knew about menswear. Case in point: Old Town. It’s fitting, then, that we frequently find ourselves in the position of starting from scratch, because Old Town itself is, at its most basic level, all about starting from scratch. Here’s how it works: you pick a style of garment–be it coat, trousers, shirt, even skirts for the ladies in your life–and choose everything about it: the fabric, the cut, the detailing. You would think, in fact, that in order to start Old Town, someone must’ve broken down the process of garment-buying to its most essential, modular parts. Fabric. Cut. Size. Style. And, as is usually the case in reinvention, they devised something so intuitive that it seems obvious now to us. Take the Fitzgrovia jacket, for instance– no one needs to tell you the merits of such a jacket. It just is. Stop overthinking, commit to quality, make it look easy. Get it right. Get it here.