Maybe it’s the decades of “school year” mentality, but for some reason, September always holds a certain ineffable promise. Growing up, for many of us it was autumn, not summer, that was full of possibility– the time to reinvent oneself, to become the person you sorta-almost became last year, to leap the final chasm. Back then we wanted to be rock stars, pioneers, local legends. Figures that exuded an effortless air of cool. It’s fitting, then, that Fall wardrobe-reinventions were such a requisite part of those fall resolutions. This year, though our goals have shifted somewhat, we’re finding ourselves drawn to these (perhaps) optimistic plans of reinvention yet again– and we’ve found just the perfect outfitter. Feast your eyes upon HOWE, a uniquely west-coast brand with its own penchant for pioneering reinvention. Our first recommendation? The richly nubby On The Bamm button down, as seen here, to put you through September and beyond as a better version of whatever Last Year You ended up being. Button yourself in and say those same words you used to say every September: Don’t worry, kid. This will be the year. Get it here.