We at RYE & RIVET had the pleasure to meet the folks from Grady’s a while back, and–even more importantly–had the chance to taste some delicious cocktails made with Grady’s Cold Brew Iced Coffee Concentrate. Coffee snobs, hold your tongues– this stuff is homemade with care and superior ingredients, and (you knew this was coming) makes one hell of an addition to your bar cart. We caught up with Dave Sands to learn more about how Grady’s came to be (and to hear a few pipe-ins from Grady himself, too).
RYE & RIVET: When and how did you start creating your products?
DAVE SANDS: Grady was working at GQ magazine at the time, and they had an article explaining how to cold brew iced coffee. He tried it, loved it, and spent the next two years trying to convince everyone to buy a french press and make it themselves. Didn’t happen. So, after realizing that Americans are lazy, we went about creating an iced coffee concentrate that you pour straight from the fridge.
R&R: What three words would you use to describe your brand’s ideology?
DS: Leisurely, unpretentious, crack-like.
R&R: What does “Integrity” mean to you in terms of modern production?
DS: At this point, the integrity comes pretty easy. We are personally overseeing the production and distribution of every one of our bottles. They are like little breakable babies to us, so we definitely dote on them.
But going forward, it’s all about who you trust to help raise them. Grady and I obviously can’t do it all on our own, so it’s extremely important for us to find talented people that believe in what we’re doing and respect the product as much as we do.
R&R: Who is an inspirational icon for you at the moment?
From Dave: Ryan Gosling (obviously).
From Grady: Hunter S. Thompson. When I was sixteen, a creepy, old (but funny) computer tech I worked with gave me a copy of Fear and Loathing in Las Vegas. I devoured it and immediately started taking a less-conservative approach to life. Not always the smartest approach, but a damn fun one. That book lead me from Missouri to New York, and eventually helped convince me to quit the cubical and start my own business.
R&R: What’s your drink of choice?
DS: Personally, we’re a little partial to Grady’s Night Coffee (1/3 Grady’s, 1/3 vodka, 1/3 milk or cream…shaken and poured over ice). But if we’re in a pinch, you’ll usually find me drinking straight tequila, and Grady’s a sucker for a good IPA.
Thanks again to Dave for answering our questions. For more about Grady’s, click here.